Microsoft Live Search = Kumo

April 3, 2009


Microsoft plans on spending $100 million on an ad campaign to promote it’s rebranded and updated search engine, “Kumo”. Right now, the search engine is under internal testing by Microsoft employees. A couple screenshots have been leaked and they look quite promising.

According to one person close the situation, the forthcoming campaign will be careful to not position “Kumo” as a competitor to Yahoo or Google and instead cast it as a reimagined search engine that ups the game by yielding fewer but more-focused results. The proposed strategy is probably a good — if not the only — way to go.

I am eager to see the results of this new push. It’s about time that someone challenges Google in the online search world!


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