Microsoft Live Search = Kumo

April 3, 2009

kumo

Microsoft plans on spending $100 million on an ad campaign to promote it’s rebranded and updated search engine, “Kumo”. Right now, the search engine is under internal testing by Microsoft employees. A couple screenshots have been leaked and they look quite promising.

According to one person close the situation, the forthcoming campaign will be careful to not position “Kumo” as a competitor to Yahoo or Google and instead cast it as a reimagined search engine that ups the game by yielding fewer but more-focused results. The proposed strategy is probably a good — if not the only — way to go.

I am eager to see the results of this new push. It’s about time that someone challenges Google in the online search world!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s